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The name of the series came from a poster Virgin boss Richard Branson found in a bric-a-brac shop on Portobello Road, depicting a singing chicken and a pig exclaiming "Now that’s what I call music!".īranson gave the poster to Virgin Records Co-Founder Simon Draper, and a couple of years later they thought the wise words of the porker could be a great slogan for the compilation idea they had come up with. The 100th Now will include a CD of current hits, with a second CD of some of the biggest songs from the other 99. Now that there are 100 of them I feel old." Keith Armstrong commented: "I remember when the original was released. However, there was one downside to the latest album release. Gill Elizabeth Knox went one step further, proclaiming that "the first That's What I Call Music! was one of the best albums ever made". Like many people, Jamie Harper said their first Now was their favourite - in his case the 30th edition - while others were adamant that the original remains the best. While most people who responded to ITV News were united in their love of the albums, they were severely divided over which was the best. The albums proved popular Christmas gifts for many, with Claire Prince recalling how she got the first and second Now cassettes for Christmas when they were released, adding that those were the "glory days". Jacqui Jackson said as a former employee of EMI Record Stories in Hayes, London, she would receive a copy of the latest Now album as part of her Christmas bonus each year. Like Sally, Pete Winton remembers being totally engrossed in his music, belting out Phil Collins' You Can't Hurry Love while "sat on my doorstep at 14-years-old with my radio cassette player", listening to the first song on the first edition of the series. Sally Willoughby told us she still has all the early versions on vinyl, while Vicky Morris remembered "being whacked on the head by my mum listening to this album on cassette through my headphones, as I couldn't hear her talking to me!". So we asked you to share your memories on the ITV News Facebook page. Their playlists have spent 654 weeks at number one, and the average household owns four volumes.įor many Now albums provided the soundtrack to their teenage years. Since 1983 Now albums have been released at a rate of three-a-year and a total of 120 million copies have been sold world-wide. The soundtrack to school discos, the cementing in history of one-hit wonders, and the go-to for catchy pop songs, Now That's What I Call Music! has reached its 100th milestone.